Nicola is the Marketing Manager at NMBS.
Coming from a sports science background and brief marketing experience, Nicola had little exposure to the building materials sector. She saw it as a practical and commercially focused industry—and was excited by the opportunity to grow within a supportive environment like NMBS.
Reflecting on how she feels about being a woman in a male-dominated industry, Nicola has found NMBS to be an empowering and inclusive place to work. While the broader industry is male-dominated, she’s always felt supported and encouraged to progress. Her growth into a senior leadership role reflects a culture where ability matters more than gender.
Sharing the changes she’s seen since joining the industry, Nicola has seen marketing shift from a support function to a strategic driver of value since 2012. She’s also observed increased digitalisation and better supplier-member communication. Gender diversity has slowly improved, with more women taking on leadership roles.
Nicola brings many strengths and outlooks to her role. Nicola brings strong leadership, strategic thinking, and deep knowledge of supplier-member dynamics. Her passion for development, both in projects and people, sets her apart. She balances high-impact initiatives like the NMBS Exhibition with mentoring her team and building strong supplier relationships.
Focusing on addressing gender equity in her team, Nicola plays a big part through her role. Nicola supports gender equity by fostering a positive team culture, mentoring colleagues, and encouraging professional development. While not overtly activist, her inclusive leadership style ensures her team is empowered, supported, and given equal opportunities to grow.
