Jo Shepherd is the Sales and Marketing Director at Bosch Home Comfort Group. She reflects on her journey as a woman in Construction and the changes she has seen for DEI.
When I reflect on my journey into the construction industry, I realise how much my family heritage shaped my initial intrigue. Coming from a family steeped in the heating and plumbing sector—my father an installer and my grandfather on my mother’s side founding a family business—it was always a part of my life. Growing up surrounded by men who worked passionately in this field, I saw their dedication, challenges, and achievements firsthand. My father, in particular, believed in my potential to make a difference in the industry, even as a woman in what has traditionally been a male-dominated space. His encouragement sparked my curiosity and drove me to take the leap into this field.
Before joining, I felt both excited and apprehensive. The industry had a reputation for being traditional, and I wasn’t sure how my presence as a woman would be perceived. However, I was eager to bring a fresh perspective and leverage my skills to create meaningful impact. This blend of family influence and personal ambition led me to join Groupe Atlantic in 2018, where my career in construction truly began.
My Experience as a Woman in Construction
Being a woman in the construction industry has been an interesting journey. At first, I was acutely aware of my gender, surrounded by predominantly male colleagues and leaders.
Yet, I viewed this as an opportunity rather than a barrier. Instead of allowing this dynamic to intimidate me, I focused on demonstrating my value, driven by my father’s belief that I could succeed and make a difference.
In my current role at Bosch Home Comfort Group, I’ve found the industry to be very inclusive, though there’s still progress to be made. Bosch, in particular, has made inclusion and diversity a strategic priority. Our inspiring women programs have provided a platform for mentorship and development, encouraging more women to join and thrive within the business. As a sponsor of the Inspiring Women Leaders program for all Bosch divisions in the UK, I have the privilege of mentoring and supporting talented women in their career journeys, a responsibility I take great pride in.
Changes in the Industry
While the construction industry still faces challenges in achieving full diversity and inclusion, I’ve seen significant strides since I began my career. Companies like Bosch are leading the charge, prioritising DEI initiatives at every level. These programs ensure that women are not only welcomed into the industry but are also supported in their growth and leadership potential.
Within Bosch Home Comfort Group in the UK, I’ve worked to establish a steering committee to consolidate and amplify our efforts. One of the committee’s core pillars is centred on DEI and workplace culture, creating a unified approach to inclusion that aligns with our corporate reputation. This work is a testament to the changes I’ve seen and the commitment the industry is making to become more inclusive.
Impact of My Gender and Actions for Inclusion
Personally, I’ve never felt that my gender has limited my opportunities at Bosch or how I perform my role. Bosch’s support and wider business culture have allowed me to develop alongside my peers, regardless of gender. However, I recognise that not everyone in the industry has had the same experience. That awareness drives my passion for building inclusion.
By championing initiatives like the Inspiring Women Leaders program and advocating for greater inclusivity through the steering committee, I aim to create a workplace where diversity is celebrated. These actions are my way of ensuring that future generations of women in the industry feel empowered and valued.
Closing Reflections
Winning the Women in Leadership Power List in 2024 was a humbling recognition of my efforts to create change and foster inclusion. While the construction industry still has a way to go, I’m encouraged by the progress I’ve seen and proud to be part of a company that prioritises DEI. My journey has shown me that being a woman in this field isn’t just about breaking barriers—it’s about paving the way for others to succeed, too.
